Themed restaurants, shops and cafe’s - we can’t get enough of them. You have The Cereal Killer Cafe in East London, UK, founded back in 2014 and purely based around the concept of selling branded breakfast cereals, or Spaghetteria in Utrecht, which opened last year and sells only delicious fresh pasta with a different menu every day. Whether it’s cereal, pasta or something else specific to satisfy your tastebuds, it’s become obvious that places which target a specific type of food and drink has become a growing trend amongst in recent years.
The young entrepreneurs who took on this kind of market within the catering industry are German trio Max Wittrock, Hubertus Bessau and Philipp Kraiss, who together founded MyMuesli, a company that sells a variety of breakfast choices such as organic gummy bears, peeled hemp nuts, and, obviously, musli. The website and variety of stores also allows you to mix your own muesli and gives you the choice of over 80 different ingredients. They have since sold a third of the shares, and German tabloid Gruenderszene revealed that since starting the company nine years ago it now has over 650 employees in Paussau and Berlin, and 36 stores in ten European countries, such as Germany, Austria and Switzerland. In addition to the cereals, the founders have also introduced their Oh! Juice orange juice, Green Cup Coffee and organic tea called Tree of Tea. Read More