In September last year, the Hudson’s Bay Company opened their first Hudson’s Bay stores in the Netherlands, the first outside Canada in their 347-year history. With the expansion, the company strengthens its position as a player in Northwestern Europe.
What happened to them?
It has been awfully silent around the company ever since, until yesterday, when they told the press they will not have 20 stores in the Netherlands as they earlier announced, but that they will focus on having 15, of which 10 are already up and running.
It's hard to hide for them that the first results have been disappointing for the company in the Netherlands. Some experts question whether they will succeed at al within the Dutch retail landscape, in which recently some larger retail formulas have disappeared due to changing consumer preferences and a consumers’ shift to online.Read More