Madrid, Spain: Corte Ingles is the second player on the online food delivery market in Spain, with a turnover of 70 million Euros, still at a great distance from Mercadona that can brag about selling double this figure for the last year. However, this does not mean that Corte Ingles plans to just contemplate the advance Mercadona has; recently, Corte Ingles launched a new app that is aimed at making customers’ experience even better when they are shopping for groceries.
The app developed by the company does not resume to offering customers a linear supermarket experience in which you need to swipe to the left or right to get to the next item you want to purchase. Several categories are available, such as fresh, canned, homemade, beverages, and you only need to drag the items you want to purchase to your shopping cart.
New functionalities are also readily available. For instance, customers can choose between ‘Click and collect’ and ‘Send to home’. In the second case, a fee for transportation will be added to the bill, but the convenience it offers is worth the extra charge. If consumers prefer to collect the purchased items themselves, they will be notified where exactly they should go to do so.
Corte Ingles claims that their app makes using the shopping cart functionality 4.5 times faster than other similar apps on the market. For retailers, the app provides information on consumers’ behavioral shopping patterns and there is also a feature that recommends various products to users, based on what they have already bought.