Norwich, UK: Beacon technology is thought to be merely in an experimentation stage, which is why many companies are still trying to find its best uses, whether this means pure marketing or direct monetization. The direction chosen by FirstGroup, a transportation company in the UK, is to make people take the bus more often. What’s the catch?
With the help of Bluetooth Low Energy transmitters installed on the buses crossing Norwich up and down, left and right, the company hopes to determine people armed with smartphones to choose this type of public transportation over others. While they travel like this, these passengers will be able to receive special deals, coupons, discounts, and other types of loyalty rewards from various local brands.
It looks like a perfect win-win situation, for all those involved in the project. Local brands are seeking to draw more customers to their brick and mortar stores, but, since most people now spend their time online, this is getting more and more difficult. Consumers, on the other hand, do not have enough time to find the best offers, even using high speed broadband Internet.
To make order in all the virtual noise, potential clients who choose to install the app that will connect them with the local brands, will receive direct information on the latest deals and products, via beacon technology.
The transportation operator is willing to make this connection happen while people embark on Norwich buses and travel from one point to another across the city. With the help of this cutting edge technology, FirstGroup hopes to establish itself as the number one choice for transportation among Norwich locals.