The hackaton ‘iBeacon experience days is a two-days festival about co-operation, creativity and concepts concerning iBeacon. It is organized by Sanoma, Glimworm Beacons and Appsterdam. Developers, creatives, marketeers and entrepreneurs get together to further develop new applications for the Bluetooth transmitter and receiver. The event will take place on august 23rd and 24th in VondelCS in Amsterdam. The festival is open to everyone who is interested in this topic.
Lassi Kurkijarvi, Director of Innovation at Sanoma: ‘The iBeacon is an interesting new development for us. It gives the opportunity to track campaign results in store while at the same time we can communicate our content at relevant place. And that is just the beginning. With this Hackathon we hope to further explore the opportunities that the iBeacon gives us. Apart from this, the event gives us the opportunity to get in touch with talented people that want to work for Sanoma and to speak to partners which whom we can team up for innovation and provide better services to our clients. Innovation is the result of a joint effort’.
Jonathan Carter, Technical Director of Glimworm: “iBeacons provide a lot of new possibilities to provide meaningful and interactive content. Therefore we are very happy that our partners Sanoma and Appsterdam are willing to explore the opportunities that iBeacon offers together with us. For us the hackaton is a way to give a positive impulse to the development of the technology and the opportunities that iBeacon offers”.
The festival is free of charge