Restaurant discovery guide Zomato buys its way into Europe

The 2008-founded company Zomato is working towards its promise of expanding to more and more countries beyond its birthplace, India. Having IAC-owned Urbanspoon, Yelp, TripAdvisor, and Priceline-acquired Open Table as its competitors, Zomato is now making its prestigious presence felt in Eastern and central Europe.

Lunchtime,cz, one of two recent acquisitions by Zomato

Lunchtime,cz, one of two recent acquisitions by Zomato

 The leading restaurant guides, namely the Czech Republic’s Lunchtime.cz and Slovakia’s Obedovat.sk have been gobbled up by Zomato for $3.25 million and both of them have been clubbed. According to Pankaj Chaddah, co-founder of Zomato, Lebanon, Ireland, Jordan, Poland, Malaysia, Kuwait, Vietnam and Canada are on the list. He also adds, “We are looking at the U.S. in the second half of 2015,” and he mentions that the company has plans to raise another round of funding before this campaign. Chaddah sounds confident and says, “We will launch Zomato Toronto in the next 2 months.”

 Zomato’s restaurant search and discovery service cover over 250,000 restaurants. Chaddah says, “Our core strength is fresh, exhaustive restaurant information, and we have a team in every market focusing on this aspect so that we are relevant and reliable for users”.  He adds on saying, “This includes re-visiting restaurants to ensure that our data is fresh and accurate. In that sense, it does pose a challenge while scaling, and finding the right people for the job isn’t easy – but we think that’s a good problem to have.”