Madrid, Spain: As part of a repositioning strategy towards an online market place, daily deal site LetsBonus for hotels. signed a partnership with Booking.com, worlds largest hotel reservation system.
The aim of this partnership is to integrate the Booking.com hotel offer into the LetsBonus catalog, so that the 8 million subscribers will have access to the largest hotel supply available within the Daily Deal industry.In addition to the selection of short breaks and trips already offered by LetsBonus, this agreement will guarantee the best prices for any type of booking accommodation, from small, independent hotels to luxury five star resorts.
Booking.com’s offer includes more than 535,000 establishments in 205 countries.
Letsbonus earlier integrated over 1,000 cruises world-wide that can be booked on their website. "Within the Marketplace business strategy, we are working to exponentially multiply our offer. After integrating international cruise deals on our website last June, we now have teamed up with the number one reservation platform to offer our customers the broadest selection for any destination " says Eva Sorigué, Global Travel Manager LetsBonus.
According to the study 'Habits of ecommerce' presented this August by Nielsen 35% of consumers book their hotel rooms over the internet.
Groupon earlier decided to change its daily deal strategy into that of an online market place, after facing declining consumer interest for daily deals.