European online fashion giant Zalando, is testing same-day delivery in Cologne and Berlin. At this moment a randomly selected group of German clients, receives some sort of upgrade when they buy online: orders made before 4 pm, will be delivered beteween 7 and 9 pm of that same day. The client will not be charged for the additional speed.
No comments have been made so far on the eventual price and planned roll-out of the service. But Zalando says that should the tests succeed, the service will be launched in other Germany cities as well, followed by other European countries.
Textilwirtshaft.de reports that tests will first take place with the help of Zalando’s own employees who do the deliveries. This way Zalando wants to collect client feedback directly, to optimise their service.
Zalando, who is dominating the online fashion in many countries, may set a new delivery standard by offering same-day delivery. This could cause other companies to develop similar delivery speed to keep up with Zalando.
Zalando is currently active in 15 countries in Europe: Germany, Belgium, Denmark, Finland, France, UK, Italy, Luxemburg, The Netherlands, Norway, Austria, Poland, Sweden, Switzerland and Spain
Same-day delivery in Germany
Zalando’s will eventually work with same-day delivery partner Liefery (part of Liefer Factory) who also service SportScheck and Mymuesly. They have 2500 couriers at their disposal and claim that they can deliver within 90 minutes.
In 2014 Rocket Internet launched Shopwings which aimed to be a speedy delivery service as well:
"ShopWings is an internet-based grocery delivery service which saves its customers time by going shopping on their behalf. Users place their order on the ShopWings website and two hours later, the groceries are delivered to their front door by a professional personal shopper. ShopWings is a revolutionary service for same day food delivery at a competitive price"
Rocket had to close down Shopwings later that year, because of a lack of interest.