According to founder Remco Bron, Amsterdam based Inbeacon is planning to create the largest beacon network in the Netherlands. They partner up with Exterion Media in order to do so.
By incorporating the beacons in busstops, Exterion wants to gather all kinds of data of users that interact with advertisments with their smartphone. After a succesfull initial test last year together with publisher TMG involving 350 beacons in 3 dutch cities, the aim is to grow to 6000 so-called touch points.
Inbeacon is known for their iBeacon experiments during the SAIL 2015 event in Amsterdam, making it possible for the public to receive information on ships passing by.
Currently they are running a test with Belgian supermarket chain Colruyt. The supermarket management was looking for an alternative for the big screens that need to be operated by hand. This screens are hardly ever touched.
With the current solution, clients receive offers on their smartphones. “In the app, users can set their preferences” says Bron.