Subscription-free fresh food Meal Kits in Germany (by Amazon and Marley Spoon)

Note: Amazon Fresh was recently launched in Germany. It's services are currently available in Berlin and Hamburg. Latest developments within the German online groceries market, can be  found in our quarterly report

Marley Spoon, the Berlin-based meal kit company announced its cooperation with Amazon Fresh. Customers can order 8 different Marley Spoon meal kits over Amazon Fresh, each containing a 2-person meal. Amazon customers can order the up until the day of delivery.

Flexibility

With this new option, Marley Spoon gives consumers the option to spontaneously decide to order a meal kit, without a subscription.

Founder and CEO Fabian Siegel: “we want to create a new standard in the meal-kit industry, in which we offer flexible delivery options and a broad choice of recipes. This partnership gives consumers who want to make their daily eating routines easier, either for a single evening or more evenings in a week."

Win-win

The decision to offer meal kits without subscription,  could be very beneficial for the company as consumers indicated that the burden of a subscription is often a reason not to purchase meal kits.  Together with the same-day delivery option offered through Amazon Fresh, it could give them a competitive advantage towards their biggest rival HelloFresh.

For Amazon it is a good addition to their current Fresh product offer, giving them the option to experiment offering fresh food meal kits, using an already  proven concept.  

Ordering and delivery

The meal kits can soon be ordered in Berlin, Potsdam, Hamburg and Munich. A 2-hour slot can be chosen for the moment of delivery, same day delivery orders need to be made before 12 pm. For Amazon Fresh it mean ‘enabling customers to combine the delivery of their meal kits with the delivery of their groceries’.

Recipes

Eight different recipes will be available for six weeks, after which they will be replaced by eight new ones.  The first set of recipes, include Marley Spoon’s all-time favourites like steak with fries , chicken korma curry with chickpeas and potatoes or red beet risotto with goat cheese and  rucola.

 One of Marley Spoon’s all-time favorites:  steak with fries (source: Marley Spoon)

One of Marley Spoon’s all-time favorites:  steak with fries (source: Marley Spoon)

German Amazon Prime members will first need to  subscribe to Amazon Fresh option (9,99 euros per month) before they can start ordering anything at Amazon Fresh, including the Marley Spoon meal kits.

 

Note: Amazon Fresh was recently launched in Germany. It's services are currently available in Berlin and Hamburg.

Latest developments within the German online groceries market, can be  found in our quarterly report