Galleries Lafayette will provide ‘omni-channel tailored recommendations” to shoppers

Paris: French department store Galeries Lafayette has invested in technology that allows it to up-sell and cross-sell shopper-specific merchandise to increase sales and average order value .

They work together on this with omnichannel personalisation vendor RichRelevance. Galeries Lafayette will now be able to use real-time data for presenting tailored recommendations to shoppers, both online and in-store.

It can also make use of specific shopper insights to target campaigns and promotions in real-time both online and offline.  Additionally, Galeries Lafayette will take the first step in personalising the in-store shopping experience by delivering product recommendations on tablets held by sales associates.

“Galeries Lafayette is an iconic brand recognised world wide for high fashion, quality, variety and service. We are delighted to be selected to partner with Galeries Lafayette to achieve ongoing innovation in the key area of personalisation”, said Nicklas Larsson, EMEA Managing Director for RichRelevance.