iBeacon Technology Gets More Traction in Europe and the US, with Bookatable and Shopkick Jumping the Bandwagon

iBeacon technology may have started as a fad for geekish entrepreneurs, but more and more businesses start seeing the potential for growth the novelty has to offer. In simple terms, this technology is based on making the connection between transmitters called beacons, operating on BLE (Bluetooth Low Energy), and smartphones, via equally smart applications.

In the US, Shopkick has spread over 7,500 such beacons in retail shops across the country, while in Europe, Bookatable is taking an experiment carried on during the London Restaurant Festival to the next level. The online platform aims at connecting smartphone users with the eateries encountered in their path, through the transmission of special offers, features and other extras that may attract consumers to restaurants.

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