iBeacons for Directories: German Yellow Pages' App Update

Frankfurt, Germany: Beacon technology seems to be here to stay, as more and more businesses are running tests to experiment with the new way of attracting customers living in a digital era to brick and mortar venues in the real world. The last to jump the band wagon seems to be the German Yellow Pages that has recently updated the directory’s apps for all devices, to prepare the upcoming implementation of ibeacon.

The last previous major update for the German Yellow Pages apps was operated in February 2014. In their quest of offering a solid experience to end users, the directory is trying to make more up to date information available, so that users are not mislead in regards to where certain businesses or venues are located and what they offer.

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