Eindhoven, the Netherlands: Whenever a new technology is born, competitors appear right away. At least this is the case with iBeacon and the ‘nearable’ devices already stemmed from the opportunities offered. The first competitor to iBeacon seems to be Philips, the company recently presenting an intelligent lighting system at an innovation showcase held in Eindhoven, The Netherlands.
How does Philips want to compete with iBeacon? The lighting system is created in such a manner that it can transmit information on people’s smartphones, as they walk around shops, museums, or office buildings. The purpose of the new technology is to enhance customers’ shopping experience, by showing exactly where certain areas of interest are, or providing them with the latest offers.Read More