French Mobile Couponing app Plyce raises €1.5 Million

Paris: Geo-localized mobile shopping networking Plyce announced to have raised €1.5 Million from Caloga & BpiFrance. The funding comes on top of a 2011 $850K seed round raised from Orkos Capital, Jaina Capital & others. Founded in 2010 by Bruno Massiet du Biest, Mickaël Arias & Paul Wourlod, the startup today has shifted focus towards “drive to store” on mobile, enabling mobile shoppers to order on the go.

 "Thanks to this money , we can now further develop our product as well as our business”, says Plyce  president Bruno Massiet du Biest. “We need to improve the customer experience, working on topics such as the iBeacon and NFC to ensure traceability of the coupon. The goal is to be able to trace the circuit of a coupon and be able to 'burn' this coupon, if  one and the same coupon can only be used once, "he explains. Three people will be recruited in the coming weeks: one to develop the back office and two commercial people.

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