BriteShoes Lets Customers Design Their Own Footwear

Salamanca, Spain: “One size fits all” no longer satisfies customers who are looking for something closer to their needs and preferences. A trend called customization was born from this shift in the market, and now, a small startup from Salamanca, Spain, joins the club with a new initiative: customizing shoes in style, shape and size, so customers will never regret ordering their footwear online.

The shoes customized by BriteShoes use a 3D configurator to create the design the customer wants. From dangerously high heels to wacky ornaments and fancy colors, everything can be decided by the customer. The ultimate goal is to obtain a pair of unique, personalized shoes that the buyer will not see worn by someone else on the street.

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Shoepassion.com goes brick-and-mortar

Munich, Germany: German online men’s shoe-retailer Shoepassion.com recently opened its second brick-and-mortar store in the city of Munich. Although their first store was opened in Berlin’s trendy Mitte neighbourhood, the new shop is located in Munich’s old and posh city center, which better fits the Brand’s classic character.     

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Scarosso, the Warby Parker of shoes, ropes in 11M$ funding!

Berlin: Ever since Warby Parker's  (the provider of custom made glasses) succes story, Vertical integration, the business model where a company both makes and sells at the same time, has become the plan of choice. This is also proven by Scarosso that follows the same business model and has recently attracted the attention of many investors.

The Berlin company  has attracted investment from NEO Investment PartnersIBB Beteiligungsgesellschaft and DN Capital to help widen its presence internationally. With a claimed growth rate of 300% in 2013 alone, it’s not very hard to see its potential attraction amongst investors.

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