Groupon in the Netherlands (2011)

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Groupon in the Netherlands (2011)

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Groupon entered the Dutch market in 2010 by acquiring Germany based CityDeal. Both the acquisitions and the rapid growth in the Netherlands afterwards are exemplary for Groupon’s global growth strategy. We studied the development of Groupon within the Dutch market.

The document provides unique insights into the Dutch market for daily deals containing key figures on Groupon’s deals (prices, discounts, number of deals offered, turnover figures) and the market for daily deals (market size, key market players, revenues and market shares). We also forecast on how the daily deal market will develop up until 2015.

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Groupon entered the Dutch market in 2010 by acquiring Germany based CityDeal. Both the acquisitions and the rapid growth in the Netherlands afterwards are exemplary for Groupon’s global growth strategy. We studied the development of Groupon within the Dutch market.

The document provides unique insights into the Dutch market for daily deals containing key figures on Groupon’s deals (prices, discounts, number of deals offered, turnover figures) and the market for daily deals (market size, key market players, revenues and market shares). We also forecast on how the daily deal market will develop up until 2015.