Germany's online grocery shopping grows (again) with almost 20%.

Just a few years ago Germans would not even consider buying fresh products online,  But today, more and more Germans are getting into online grocery shopping. This can be concluded from the consumer study "Interactive Trade in Germany" by  the Federal Association of E-Commerce and Mail Order (BEVH). According to the study, the total volume of the commodity cluster "Daily Needs" (which includes groceries, drugstore and pet items) grew with 14.2 percent to 1.249 billion Euros in total in the 2019’s second quarter. 

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Dutch supermarket Albert Heijn switching to electronic shelf labels

Dutch leading supermarket chain Albert Heijn, started rolling out electronic shelf labels (ESL’s) last week on a large scale in the stores that have the ‘Echt vers’ (real fresh) formula. "All stores with the newest store formula will be equipped with the new shelf labels. At the end of this year there will be around 150 ", said Anoesjka Aspeslagh to Distrifood magazine.

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Online grocery shopping in Germany: a stagnant market or one about to break through?

At the beginning of 2018, the German online grocery market showcased clear characteristics of growth. However, there has been little progress over the last few months.

At present, only one in six households regularly buys groceries online. This figure is surprisingly about the same as it was in 2013 (Nielsen, 2018). As for the internet, it currently accounts for just 1.2 % of all food purchases. Although many consumers are logging online to gather information about products, they seem unwilling to buy them from there.

As a result, none of the big grocers, in Germany, are currently earning money by selling products online (Business Insider, 2018). One prominent reason for this stagnation is the high density of supermarkets in big cities. City residents are a vital clientele of any online business. Due to several supermarkets existing in a relatively smaller area, people have all the options near them. This has made online food shopping less relevant, as it is simpler to go out and directly buy food from the local store. 

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Jakx - a smart wardrobe for small pubs

Anyone who ever visited a pub probably knows the feeling of not knowing where to put their coat , especially when it’s crowded and you need your hands to pay the bartender and to carry drinks back to your spot. And the pub’s coat hanger probably isn’t the most safe place to leave you jacket. This must have inspired the three guys that recently founded a startup called ‘Jakx’.  They developed a smart wardrobe after doing some extensive market research among owners of pubs neighbouring the Eindhoven University of Technology where they study…..

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Flavourspace knows what you'd like to eat tonight

- by Lottie Atkin

It’s one of the hardest decisions we face on nearly a daily basis – what should I cook for dinner? Am I feeling lazy or productive? What do I feel like eating? What needs eating up in the fridge? It nearly always ends the same way – you’re faced with too many decisions, and up going for a standard pasta pesto. Its quick, tasty and requires little thought or effort. But what if there was a way to utilise your ingredients to their maximum efficiency? What if there was a space to provide inspiration for your evening meal, that gives you suggestions for additional ingredients, that makes cooking feel worthwhile again?

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No message in this bottle: Letterbox friendly wine bottles by Garçon Wines

- By Lottie Atkin

There’s nothing worse to coming home after a hard day at work to realise that there’s no wine in the house. So, if only you had a wine subscription, right? But as well as wine-less shelves, we’ve all faced the inconvenience of missing a parcel quite a few times in our life. You spend ages looking forward to your package finally being delivered, only to arrive home to the dreaded ‘Sorry we missed you...’ slip. You then have to go through the notion of the awkward encounters with the neighbours it was left with, or driving miles to your local distribution centre and queuing for ages while wondering if this parcel is really worth it.

What if there was a way to never miss a delivery, specifically, an alcohol filled delivery? London start up company Garçon Wines have created slim, plastic wine bottles that fit through your letterbox, allowing for home delivery even when you’re not home. Made from heavy duty, glass like plastic, the bottles appear thinner and longer than a typically shaped wine bottle

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MainTool makes Classic Watches Smart

In the past five years or so in retail, one of the biggest trends to have gone viral are smartwatches, particularly those that measure our levels of fitness and exercise. From the Apple Watch to the Fitbit, fitness enthusiasts everywhere are obsessed with getting their hands on the latest gadget to improve their exercise and calorie intake.

But what happens when you want to combine fitness with fashion? A lot of the time, smartwatch wearers everywhere want to record their activity levels every single second of the day, meaning not just at the gym, but at work, dates, family events or just generally out and about. The problem with most smartwatch technology is that they’re so obvious - a big, bulky piece of technology strapped to your wrist, making everyone aware that you are wearing one. MainTool have created an ideal concept for both fitness and fashion lovers everywhere.

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How can survive the Amazon threat? is the oldest online store in the Netherlands. Their 2017 revenues are estimated at 950 million euros, making them the leading online retailer in the Netherlands. Despite of their success these last few years, it is uncertain if they’ll keep their leading position. First of all they have been facing competition from online retailer Coolblue that is loved by consumers for their excellent services.  


But this is certainly not the only threat the company is facing: e-commerce giant Amazon that has not shown any interest in the Netherlands before, started offering their services to Dutch consumers as well. They haven’t had an active market strategy in the Netherlands yet, but recently made a Dutch version of their website, gave Dutch consumers access to their Prime delivery services and added the possibility to pay with Ideal. This alone already made Amazon the number 6 largest webshop in 2017 with revenues worth 250 million euros. 

So far they’ve had a passive market strategy for the Netherlands, but how will consumers react when Amazon will have a full focus on this market? Will consumers simply run to Amazon to buy their products. 

The challenge 

It is clear that they will enter the marker soon enough. We wanted to understand what chances stands: will they loose their consumers to competition or will they be able to keep them due to the brand they have managed to build up? What are their chances from the consumers’ perspective?

We wanted to find this out but realized that simply asking consumers about their brand preferences would be a very inaccurate method as people find it hard to predict their own behavior and preferences.    

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5 Reasons why Smart Speakers will be a hit in the Netherlands

Note: an overview of all results can be found in our Smart Speaker research

Smart Speakers are the latest, fast-growing trend in the tech world. One in five US consumers already has a Smart Speaker, making the Smart Speakers’ consumer adoption faster than that of the Smartphone. The research also shows that consumers use the Smart Speakers for things like asking questions, listen to the radio/music, check the weather, and to use the alarm/ timer/ calendar functions.

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Subscription-free fresh food Meal Kits in Germany (by Amazon and Marley Spoon)

Marley Spoon, the Berlin-based meal kit company announced its cooperation with Amazon Fresh. Customers can order 8 different Marley Spoon meal kits over Amazon Fresh, each containing a 2-person meal. Amazon customers can order the up until the day of delivery.


With this new option, Marley Spoon gives consumers the option to spontaneously decide to order a meal kit, without a subscription.

Founder and CEO Fabian Siegel: “we want to create a new standard in the meal-kit industry, in which we offer flexible delivery options and a broad choice of recipes. This partnership gives consumers who want to make their daily eating routines easier, either for a single evening or more evenings in a week."

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Online-Supermarkt Picnic launched in Germany 

A new competitor for Amazon Fresh and REWE: the online supermarket Picnic recently launched  in a few German cities. Shoppers order their groceries with an app, the delivery is for free. 

Dutch grocery delivery service Picnic recently launched in Germany. It starts off in the North Rhine-Westphalia region in cities like Kaarst, Neuss, Meerbusch and Düsseldorf-Oberkassel. Other cities will follow soon according to the company’s management. The Picnic services are already used by 80,000 consumers in the Netherlands, according to the company.  In the end Picnic wants to deliver to all consumers, not just those in cities. Before their launch, a pilot was held in the city of Kaarst.

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Hudson's Bay in the Netherlands: their chances from the consumer's perspective

Hudson's Bay

In September last year, the Hudson’s Bay Company opened their first Hudson’s Bay stores in the Netherlands, the first outside Canada in their 347-year history.  With the expansion, the company strengthens its position as a player in Northwestern Europe.  

What happened to them? 

It has been awfully silent around the company ever since, until yesterday, when they told the press they will not have 20 stores in the Netherlands as they earlier announced, but that they will focus on having 15, of which 10 are already up and running.  

It's  hard to hide for them that the first results have been disappointing for the company in the Netherlands. Some experts question whether they will succeed at al within the Dutch retail landscape, in which recently some larger retail formulas have disappeared due to changing consumer preferences and a consumers’ shift to online.

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Print Peter: "You Chill, We Print"

As a student, you’ll know that one of the biggest bane of your life is the cost of printing. You pay a certain amount of tuition each year to attend university, in some countries more than others, and you’re still expected to pay money to print off the work for a university you’re paying to attend and eventually graduate from. It has been said that European countries have a higher quality of student life for the tuition fees they ask, compared to those say in the US or in the UK. 

In Berlin, the latest way to make the life of a student even more convenient and frugal is a free printing service, a startup called ‘Print Peter’. Founded by three friends at university, it is a platform where students can upload their university material for free. ‘Print Peter’ prints the pages and binds them within 48 hours, all completely for free. With such a rising demand of dissertations, thesis’ and deadlines, the service has become of great value to the university students of Berlin and beyond. The offer is open to all students enrolled at a German university, and due to it’s success and popular demand, the company is now able to spread internationally, and wants to bring its services to Australia and Switzerland 

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Ford ensures you get a good night’s sleep

- by Lottie Atkin

Parents across the world are constantly trying to figure out new ways to make their baby sleep easier and longer. It seems an emerging pattern would be that babies sleep soundly and without disturbance when on a long car journey – which adults might find too! The gentle vibrating and rocking of the car has been proven to soothe people into a gentle lull, but what if there was a way to recreate this sensation for babies when they’re not in a car?

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The succes of Dean&David: Healthy Food for the Go

If you live in German, Austria or Switzerland, you are probably familiar with the Dean&David restaurants. This is a company that started as the first salad bar in Munich back in 2007. Nowadays, it is the most successful healthy fast food franchise in Germany, Luxembourg and Switzerland.

Everything began in 2005, when its founder, David Baumgartner, went on a long trip around the world, being the USA, Australia and Asia the most remarkable places for what he was planning to do. What he found in those countries was a quick access to healthy food that was also available anywhere.

It was something that he could not find in Germany back then, so when he came back to Munich, he created Dean&David. At the beginning, he had little to no rest from work since he was the one cutting vegetables, the one cleaning the floor and tables, and the one in charge of financial niches and organizing working schedules.

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#riseandshine: Wake up with Hipster Coffee

-by Lottie Atkin

Everywhere you look, restaurants, catering services and retail organisations appear to be doing their absolute best to 'hipster'-ize everything. From serving food in shoes or using a shovel as a plate, to pouring alcoholic beverages in test tubes or creating latte art - anything to let millennials capture that perfect Instagram worthy picture. The younger generation of 2017 appear to jump through hoops to get their hands on the latest unique product to give their life a little edge. When scrolling through the popular pages of every social media platform, you'll find an aerial view photograph of a beauty blogger hugging a cup of coffee alongside a bowl of fruit and oats, captioned #riseandshine #blessed. So what happens when you can up your game with the perfect, 21st century must have?

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Yeay is the eBay for Generation Z

The selling power of the internet is enormous, especially if you know the browsing habits of your audience. According to, video content will make up 74% of online traffic this year. Almost half of all internet users search for product-related video content before checking out a store. These facts have not gone unnoticed. It’s what sparked the inspiration for Berlin-based startup, Generation Z.

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