Germany: Shopkick is already a sensation in the US, where the company has amassed one billion dollars in revenue from partnering with retailers, and helping customers enjoy a different, better shopping experience. Now, Shopkick is expanding to Germany, and it has partnered with names like Procter & Gamble, Media Markt, OBI, Karstadt, and Douglas.
The app with the same name is available for download to German consumers. The way this app works is based on beacon technology, and it powers a reward system with tremendous success in the US. Also called a ‘live in store’ reward system, the Shopkick app is pretty straightforward. Customers with the app active on their smatphones will receive points called kicks, each time they scan a product barcode they are interested in.
Shopkick is just starting to expand on the international market with the opening of their Berlin office. The same US based success is expected as a repeat performance in Europe as well. Since customers are drawn in stores and can receive rewards just for getting informed on products, it means that shops will be able to attract more visitors.
It is obviously a win-win situation, since consumers will get kicks basically for free, while retailers get more people visiting their stores. According to researchers, many purchasing decisions are made at the point of sale, so even those who do not buy anything on the spot, will be motivated to return and take advantage of the great bonuses they can receive just for using the Shopkick app.