Amsterdam: Online shopping is a reality for most Internet users. Whether you want to purchase a digital or a physical product, you often turn to the old trusted World Wide Web for info, such as where to find it and how much it costs. The Dutch search engine Voradius, launched in April last year, was designed with the needs of Internet shoppers in mind. First launched in the Amsterdam area, where no less than 14,000 retail stores are connected to the platform, the engine has big expansion plans.
Just recently, Voradius has received a new round of financing, and, besides the initial investor, Javest Growth Investment, new players are getting a place at the table. However, Voradius representatives keep silent about these investors’ names, and no official data has been released regarding the amount invested during this second round.
Martijn Jansen admits that the investment is even more substantial than the one made when the platform was launched, but he offered no other details.
Voradius already enjoys great success in Amsterdam. Basically, its search engine helps customers identify common goods they can buy from the real world, by offering them info on availability in brick and mortar stores near their locations. That could save a lot of people time and money, but not only customers can benefit from this system.
Small businesses do not have a complex IT system at their disposal to keep their data, but, by getting involved with Voradius, their supply gets indexed by the search engine, making it easy for customers to find them, without investing extra cash in new capabilities.
Voradius is expected to roll out in The Netherlands, conquering city after city, until the entire country gets proper coverage.