SanomaVentures invests in Locals United

Amsterdam: Locals United offers local brick & mortar stores a platform that enables online sales, by providing them their a webshop environment and accommodating for matters such as product pictures, payments and logistics. Locals United also offers support for online promotion.

In return for a monthly membership subscription, physical stores can add 3 plug & play sales channels to their operations:

  • a web shop under their own domain name,
  • a shop on their Facebook page
  • and their own shop-in-shop at


“Starting and running an online sales channel has never been more convenient, as product photography, payments, online promotion, online

inventory management and logistics are all handled by Locals United”

 What does this investment indicate?

Recently a similar start-up, Stadtgestöber, was founded in Germany. Their existence shows the need to close the gap between physical and online shops. You could say that LocalsUnited converts bricks&mortar into a potentially new segment within online, interesting for media companies like Sanoma, that keep losing its focus on print.

 Allthough details of the investment have not been disclosed, it can be assumed that as part of the Sanoma investments, Locals United can benefit online exposure on Sanoma websites and Apps.

Neil Persoon, founder of Locals United, commented

"Sanoma is a strategic partner and the value of the partnership widely exceeds the financial investment. The combination of a major player’s online expertise and wide marketing scope ensures we can grow Locals United faster, in the Netherlands and abroad.”

 Herman Kienhuis, investment director at SanomaVentures, added:

"Online and offline shopping converge. Locals United developed and marketed a successful model that bridges the gap between online and offline.” 

Sanoma Ventures made earlier investments in Truly Yours,,,, FashionQlub /, en