Scarosso, the Warby Parker of shoes, ropes in 11M$ funding!

Berlin: Ever since Warby Parker's  (the provider of custom made glasses) succes story, Vertical integration, the business model where a company both makes and sells at the same time, has become the plan of choice. This is also proven by Scarosso that follows the same business model and has recently attracted the attention of many investors.

The Berlin company  has attracted investment from NEO Investment Partners, IBB Beteiligungsgesellschaft and DN Capital to help widen its presence internationally. With a claimed growth rate of 300% in 2013 alone, it’s not very hard to see its potential attraction amongst investors.

Scarosso Virtual Store

Scarosso was founded in 2010 by Moritz Offeney and Marco Reiter. They have cut the middlemen by directly dealing with the producer and the customers. This allows them to sell the shoes at very competitive rates.

The bespoke and customized shoes are available online and also at retail stores in Berlin, Hamburg, Munich, Frankfurt and Vienna. The premium leather is sourced from places such as South of France and Italy.

The competitor for them in the market include Tods, Jack Erwin, Church`s and Crocket and Jones.