Munich, Germany: It is usually difficult to make a stand against the competition coming from the US when talking about the large domain of home and living products. Westwing is a success story in this regard, as, at the moment, is considered the leading ecommerce platform for home and living outside the States.
Born from an original idea, in 2011, that came to one of the founders, Delia Fischer, when she was still working for Elle, Westwing continues to develop. The Munich startup thrives on the great loyalty of its clients; with over 75% of their sales coming from repeat customers every month, it is clear where the focus of this company is standing.
The business model used by Westwing is different from a usual online store where every visitor comes, browses through the items and decides – or not – to make a purchase. The content of the ecommerce site operated by Westwing is accessible only by registered users. Another thing that sets it apart from other furniture stores is the shopping club concept used. The items of furniture and accessories offered on the website are changing daily and campaigns are often run to promote certain novelties. Customers are basically offered more than just a basic shopping experience; Westwing caters to a community of shoppers with a taste for more than just ordinary home and living products.
Just recently, Westwing received 25 million Euros in funding from its investors, and its development continues. Supported by Rocket Internet, the Munich startup has a bright future in front, as it is already active on 15 markets.