Copenhagen/ Denmark: At first glance, it may look like TheFashion is just another portal, where visitors come to fish for an item to wear on their next special or casual occasion. The startup, however, is more than just that, and the business model it uses is unique in its own way.
One of the ideas come to life from Kasper Vardrup’s mind – Vardrup being a well known serial entrepreneur – TheFashion.com is geared towards saving women time when shopping online for new fashion. A gripe many shoppers have, especially those interested in high street fashion is that it can be really difficult to find a clothing item that fits both in terms of style and size. Especially in Europe, where about one third of all transactions are made cross-border, more problems can appear regarding shipping, returns, size, pricing and so on.Read More