BriteShoes Lets Customers Design Their Own Footwear

Salamanca, Spain: “One size fits all” no longer satisfies customers who are looking for something closer to their needs and preferences. A trend called customization was born from this shift in the market, and now, a small startup from Salamanca, Spain, joins the club with a new initiative: customizing shoes in style, shape and size, so customers will never regret ordering their footwear online.

The shoes customized by BriteShoes use a 3D configurator to create the design the customer wants. From dangerously high heels to wacky ornaments and fancy colors, everything can be decided by the customer. The ultimate goal is to obtain a pair of unique, personalized shoes that the buyer will not see worn by someone else on the street.

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Hamburg Based Fashion Start UP Jan ‘N June Plans to Create Sustainable High Street Fashion

Hamburg, Germany: One of the most annoying things about going ‘organic’ when it comes to clothing is that ‘green’ outfits are simply not fashionable enough. Let’s face it, no one wants to wear an ugly dress, just for the sake of the environment, no matter how important is, for all of us, to become more aware of environmental challenges happening around.

Since hedonistic human nature cannot be changed, and pushing people towards wearing ‘green’ clothes is highly unlikely to work, a new fashion start up based in Hamburg, called Jan ‘N June is taking on the great challenge to make high street fashion using the principles of sustainability.

Read More goes brick-and-mortar

Munich, Germany: German online men’s shoe-retailer recently opened its second brick-and-mortar store in the city of Munich. Although their first store was opened in Berlin’s trendy Mitte neighbourhood, the new shop is located in Munich’s old and posh city center, which better fits the Brand’s classic character.     

Read More to enter European Market announced international shipping to as many as 67 countries., which is part of Quidsi, an Amazon Company, will provide its products in countries in Europe, North America and South America, Asia and Australia.

Consumers worldwide will have access to the webshops, known for their competitive shipping rates, easy customs clearance and a huge selection of American and European brands at a competitive price.

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Paying with Real Money for Online Purchases? German Start Up Barzahlen Makes It Possible

Berlin: Online shopping continues to grow year after year, but paying with virtual cash – that will be deducted from your very real credit card – is something that makes a large category of buyers jittery. No matter how enhanced and evolved security systems are, there is always a possibility for your credit card information to land in the wrong hands. German start up Barzahlen or, better said its founders, Florian Swoboda, Achim Bönsch and Sebastian Seifert, decided that it is time for consumers and retailers alike to have an alternative.

How does Barzahlen work? Just like any online shoppers, consumers go to online shops and decide what they want to purchase. When the checkout has to be finalized, they only need to choose Barzahlen from the payment options, and a payment form is delivered as a text message to their phones.



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Succes story: My Little Paris – How a Simple Newsletter Can Be Turned into a Business with 14 Million Euros Profit

Content is the bread and butter of many marketers trying to make a living on the World Wide Web. But Fany Péchiodat, a young Parisian with a penchant for identifying the best of luxury shopping in the French capital, managed to do more than a living. She created a success story that can make any content marketer pale with envy. Her simple idea, first implemented in 2008, led to a fully fledged business that now has 14 million Euros profit for the last year. Her secret? A small newsletter written to friends to share secrets of the beloved Paris, its shopping, its venues, its sights and so on.


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Spain: solidarity through internet and e-commerce

Spain: both people and businesses have gone through a bad time last few years. The crisis has left a mark on all levels of society. Anyone who lives in Spain knows what I’m talking about, as we have collectively witnessed these things take place.   

But the crisis has also nurtured our more caring side: the desire to help each other. Examples of this can be found on the web as well, where many projects with a social or co-operative goal have emerged. 


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Fnac Uses to Help Customers Get Their Christmas Presents in Record Time

Fnac is the largest entertainment retail chain specialized in electronics and cultural products in France. Since December is always a busy month for deliverers and retailers alike, Fnac decided to up their game by partnering with, a startup company founded in 2013.

How does help Fnac customers during the holidays? Their distribution network based on scooters and other electronic transportation devices is going to work around the clock to take orders placed with Fnac to customers within just three hours flat.

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Northweek Sunglasses – Customizable Eyewear Design from Spain

Barcelona, Spain: Northweek Sunglasses is a small startup founded in May 2013, in Barcelona, by two college students, Alex Huertas and Hector Rey. Their goal, at that time, was to provide consumers with the ability to create their own sunglasses, and this is exactly what they achieved.

What does Northweek Sunglasses offer? Mainly customizable sunglasses in trendy fashion styles, an adventure in color and form that cannot be found anywhere else. With the hipster trends on the rise, it is not unusual that the small Barcelona startup managed to amass a large fan base within a very short time range.

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Melijoe - design clothing for kids - receives New Investments to Expand Globally

Paris: Parents with a high sense of fashion do not have to settle for dressing their kids from regular stores. Melijoe, a luxury e-tailer for kids, started in 2007, by Nathalie Christen-Genty, makes it possible for these parents and their off-springs to shop in style.

What makes Melijoe different in a world full of e-commerce shops aiming to satisfy the most demanding tastes, even when it comes to kids? The e-tailer offers the same fashionista oriented experience as high street fashion magazines like Elle and Vogue offer for adults. Among the brands featured by Melijoe, Tartine et Chocolat, Cacharel for kids, and Burberry for kids, are a few of the many worth mentioning.

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Amazon plans to enter European Market

On October 22, Amazon deposited the needed papers to the European trademark registry for the above mentioned trademarks, which can only mean one thing: after establishing a solid position back home, the e-commerce platforms intends to do a repeat performance on the European markets.

In the case of Amazon Fashion, the company will create a separate website where clothes, clothing accessories, shoes and jewelry will be sold. The website will follow the same pattern, with customers’ reviews and comments on what’s trendy and what’s not

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Online Marketplace Fyndiq Receives New Investments to Become Sweden’s Amazon for Bargain Deals

Stockholm: Fyndiq is one of Sweden’s fastest growing online marketplaces, with over satisfied 500,000 customers to date. The platform is mainly oriented towards electronics and other household products that buyers can purchase for the best prices.

Fyndiq works by bringing together sellers who want to move their inventories faster and buyers on the lookout for better deals. Sellers list their items on Fyndiq, where buyers can find them with ease, and Fyndiq gets 5% of every transaction taking place on their platform. The whole selling and delivery process is handled by the seller. Otherwise, there are no other obligations for sellers, which makes the platform quite popular with electronics and household products dealers.


Read More Aims at Becoming the Number One Destination for Male Shoppers

Paris: The fashion industry has seemingly always chased after the female shopper, as far as the online environment is concerned. This is something seeks to do differently, since their focus is on men only and how their shopping habits are different from women. There must be at least a few things is doing well, as in 2014, the portfolio of male fashion websites operated by the company has welcomed 17 million visitors, looking for more than 400 different brands, including the ones owned by Menlook (Menlook Label, SaintSens and Estime).

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Amazon in a Hurry to Enter Dutch e-Book Market

Amsterdam: Amazon, the largest international online bookseller, is in a hurry entering the Dutch market. At least that is the impression that several Dutch publishers get after Amazon recently making them proposals for the delivery of e-books. No one knows exactly when Amazon wants to start, but it certainly seems they are in an hurry. 

According to news platform NRCQ one Dutch publisher already signed a contract with Amazon. Others are still under negotiation. Martin Voigt, commercial manager of publisher ‘Nieuw Amsterdam’ said to the newspaper: "I ot a three to four calls  in the last few weeks time from Amazon’s European headquarters in Luxembourg, asking me if I had any questions. To us the Amazons terms are unacceptable. Moreover, we’re not in a hurry. "

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Rakuten allows Spanish shops to sell abroad

Spain: Rakuten, is one of the biggest online market places that allows companies to sell  products online over their platform . They came to Spain a year ago and while celebrating their first year anniversary in Spain with some 600 registered companies on their platform and a catalogue containing more than 1 million products, they decided to adjust their strategy for our country. They announced that from 2015, Spanish companies that sell on their platform, will also be allowed to sell outside of Spain on other European Rakuten websites: in France, Austria, Germany and in the UK.

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Scarosso, the Warby Parker of shoes, ropes in 11M$ funding!

Berlin: Ever since Warby Parker's  (the provider of custom made glasses) succes story, Vertical integration, the business model where a company both makes and sells at the same time, has become the plan of choice. This is also proven by Scarosso that follows the same business model and has recently attracted the attention of many investors.

The Berlin company  has attracted investment from NEO Investment PartnersIBB Beteiligungsgesellschaft and DN Capital to help widen its presence internationally. With a claimed growth rate of 300% in 2013 alone, it’s not very hard to see its potential attraction amongst investors.

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SanomaVentures invests in Locals United

Amsterdam: Locals United offers local brick & mortar stores a platform that enables online sales, by providing them their a webshop environment and accommodating for matters such as product pictures, payments and logistics. Locals United also offers support for online promotion.

In return for a monthly membership subscription, physical stores can add 3 plug & play sales channels to their operations:

  • a web shop under their own domain name,
  • a shop on their Facebook page
  • and their own shop-in-shop at
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