Hamburg, Germany: At first glance, Kleidoo seems to be a regular online marketplace for high street fashion, featuring items from famous brands and offering customers a wide range of fashionable wear. However, Kleidoo aims to be much more than this. Founded in 2012 by Aranga Rahim, the company aims at providing small fashion stores with an online identify to help them overcome extinction.
This is quite a sensitive matter when it comes to brick and mortar stores selling medium to high end fashion. The online environment is a competitive one, and small shops are threatened to be engulfed by the biggest players, as they do not have the same means to advertise and market their products.
Kleidoo accepts only real shops from Germany to be featured on their storefront, and that is another game changer that will ensure a better online future for these fashion stores. The Hamburg based company has a certain set of standards shops must meet, but Kleidoo definitely offers a helping hand to those who are struggling to get by in the age of Internet.
Kleidoo does even more. Unlike other websites, that are nothing but portals, it offers multiple functionalities. For instance, professional pictures are being taken of models wearing the items placed on the storefront for sale. Also, Kleidoo can handle shipping and delivery services if the shops do not want to take care of these aspects themselves.
Aranga Rahim, the company’s founder, says that these services come at very inexpensive prices and they can truly help small fashion stores not only survive, but even thrive.