Berlin’s Bikini Concept Mall Welcomes New Pop-up Stores

Berlin: Bikinihaus, the name of the building housing the modern Bikini concept mall, was erected in the 50s, its role being to promote a certain ‘Berlin attitude’. Consumers today may still relate to the chic air of the place, especially since the renovation of Bikinihaus and transformation into a concept mall has already managed to attract more than half a million people through its doors.

The main idea behind Bikini concept mall is to offer consumers living and shopping in a digital era a new way of doing what they love best, without dull ads or seizure inducing flashing panels. What the concept mall aims at is to create a space for people to come and relax, populate the area, without being pressured into buying something.

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