European Food Startups - Meal Kits Delivered to Your Door

Good food means tradition, but this does not mean that venture capitalists and innovative startups founders mind a bit of technology in their sandwich. With a European population more and more concerned with eating healthy, while cooking at home, new food startups pop everywhere like mushrooms after rain. Some offer quick delivery of meals, others offer meal kits (all the ingredients you need along with recipes), for a small fee. New names emerge, including the German startups Marley SpoonHello Fresh, and KptnCook. Berlin based businesses are not the only taking place at the table; Rocket Internet has also launched EatFirst, its fast food delivery app, in the City of London. On the other hand, FoodPanda, Rocket Internet’s fast delivery service, is grabbing all the attention and plenty of funds, while expanding on its traditional markets and beyond. Delivery Hero, one of the top international mobile food ordering providers, gets new funding, as well, and acquires pizza.de, the German market leader for pizza delivery.

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Rocket Internet into same-day delivery

Berlin: later this year, Rocket Internet will launch its new venture Shopwings: as revealed by  the Berlin incubator  in its IPO prospectus, a platform for food shopping will be launched in the fourth quarter of 2014. The concept seems to be a platform that combines people who want need groceries, with people who are willing to buy and deliver it to them. 

Accordig to the prospectus, Shopwings is operated by a Luxemburg-based Holding, called Digital Services Holding XXI S.à r.l. The same holding also registred the Shopwings.com domain. Regitrant is Christoph Harsch, who also seems to be responsible for the German branch of Shopwings.

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