Content is the bread and butter of many marketers trying to make a living on the World Wide Web. But Fany Péchiodat, a young Parisian with a penchant for identifying the best of luxury shopping in the French capital, managed to do more than a living. She created a success story that can make any content marketer pale with envy. Her simple idea, first implemented in 2008, led to a fully fledged business that now has 14 million Euros profit for the last year. Her secret? A small newsletter written to friends to share secrets of the beloved Paris, its shopping, its venues, its sights and so on.