Flora Holland Trade Fair Experiments with iBeacon – Offline Retails Businesses Made Personal Once More

The offline retail business is in suffering; with so much online shopping going on, it is clear that brick and mortar stores have taken a big hit. However, the situation is about to change, as the implementation of iBeacon technology in such real life stores can draw more visitors and link their online experience, ever present on their smartphones, with what is happening before their very eyes.

At least, this is what the most recent iBeacon experiment related to offline retail is trying to state. FloraHolland Trade Fair, held at the beginning of November in Aalsmeer, proved to be quite a surprising experience to visitors through the implementation of iBeacon technology.


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