Düsseldorf, Germany: Innovation knows no boundaries when it comes to shaping up the world we live in today. Food startups are popping up around the globe, with a certain more positive evolution in Germany, where Emma’s Enkel makes grocery shopping a breeze. Concept stores are no longer a novelty, and shopping with your smartphone using QR codes to have your online order delivered by your door later the same day is not unusual. Emma’s Enkel offers this possibility for grocery shopping, the Dusseldorf startup already being present in their native city and Essen.
With the help of a shopping app that connects users’ smartphones with the virtual stores belonging to Emma’s Enkel, the mom and pops shop model that takes grocery shopping to the 21st century, consumers are basically using the so called ‘dead’ times like when they are commuting back home, or waiting in line, to order all their food ingredients.