Hamburg, Germany: At first glance, Kleidoo seems to be a regular online marketplace for high street fashion, featuring items from famous brands and offering customers a wide range of fashionable wear. However, Kleidoo aims to be much more than this. Founded in 2012 by Aranga Rahim, the company aims at providing small fashion stores with an online identify to help them overcome extinction.
This is quite a sensitive matter when it comes to brick and mortar stores selling medium to high end fashion. The online environment is a competitive one, and small shops are threatened to be engulfed by the biggest players, as they do not have the same means to advertise and market their products.Read More