Galleries Lafayette will provide ‘omni-channel tailored recommendations” to shoppers

Paris: French department store Galeries Lafayette has invested in technology that allows it to up-sell and cross-sell shopper-specific merchandise to increase sales and average order value .

They work together on this with omnichannel personalisation vendor RichRelevance. Galeries Lafayette will now be able to use real-time data for presenting tailored recommendations to shoppers, both online and in-store.

It can also make use of specific shopper insights to target campaigns and promotions in real-time both online and offline.  Additionally, Galeries Lafayette will take the first step in personalising the in-store shopping experience by delivering product recommendations on tablets held by sales associates.

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