French shopping centre uses ibeacons to help retailers attract customers

Les Terrasses du Port, a new 480-hectare shopping centre in the French city of Marseille, has installed Europe’s largest network of Bluetooth Low Energy (BLE) beacons, enabling retailers such as Zara and H&M to deliver promotional offers and information straight to shoppers’ smartphones.

The 250 Bluloc beacons have been supplied by German technology provider match2blue. The content management system used by retailers to deliver offers and the mobile app used by shoppers have also been supplied by match2blue.

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