Never thought drinking booze lead to more smartness? Well it could. The bad news: the benefits are for the Pernod-Ricard Group, not for you. Pernod has recently equipped 45,000 of its Malibu bottles with a NFC chip. The test will run in until december 2016 in 1,600 Tesco supermarkets in the UK.
How does it work?
Consumers ‘touching' a bottle with an NFC-enabled smartphone, get acces to Malibu branded content. Pernod-Ricard claims that this is the largest global deployment ever of NFC on an alcoholic product.Read More