easyJet Adds Personalized Customer Service with iBeacon Technology

London: Beacon technology is just making its way in the world, but more and more companies are willing to take a shot at the advantages this new tech gimmick could offer in the relations they have with customers. Perceived as synonym with ease of navigation, beacon technology is currently on trial by the popular airline easyJet that aims to make passengers’ boarding to planes an easy, enjoyable experience. The prerequisites are simple: the passengers using easyJet services must have an app installed on their phones, so they can receive important messages at critical points, such as the bag area or security. Being let know to have all the papers ready before boarding can streamline the process, easyJet representatives think, and iBeacon is the tool they use to make it happen.

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