iBeacon Case: Beacons in Norwich Buses provide Offers to passengers

Norwich, UK: Beacon technology is thought to be merely in an experimentation stage, which is why many companies are still trying to find its best uses, whether this means pure marketing or direct monetization. The direction chosen by FirstGroup, a transportation company in the UK, is to make people take the bus more often. What’s the catch?

With the help of Bluetooth Low Energy transmitters installed on the buses crossing Norwich up and down, left and right, the company hopes to determine people armed with smartphones to choose this type of public transportation over others. While they travel like this, these passengers will be able to receive special deals, coupons, discounts, and other types of loyalty rewards from various local brands.

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